6 Ways to Be More Persuasive With Social Media

2. Social Proof – Don’t Be Left Behind “Subscriber or follower counts – Are a lot of people following this blogger? Then you probably should follow him too. Reviews – If you see that a book has over 500 reviews and an average four stars, you are more likely to buy it than a book without any … Continue reading »

How to Market to Baby Boomers Online

“We all know Boomers who are on Facebook. Chances are that you know some who are fairly tech-savvy and others who are not. But, to generalize, there’s one major difference that marketers and analysts cite about the demo’s online media consumption habits: Boomers are much more apt to rely on a referral. For instance, Forrester … Continue reading »