“We all know Boomers who are on Facebook. Chances are that you know some who are fairly tech-savvy and others who are not. But, to generalize, there’s one major difference that marketers and analysts cite about the demo’s online media consumption habits: Boomers are much more apt to rely on a referral.
For instance, Forrester Research found that 49% of seniors (consumers who are 66 or older), rely on personal emails to direct them to sites, compared to 28% of non-seniors. They are also much more likely to be driven to a website by traditional media, like a print ad.”