Full Article: Real Estate Marketing: Strategy first, then technology | inman news
“Without a strategy you are just throwing something against the wall and seeing if it sticks,” said Katie Lance, Inman News’ social media director and the co-host of Agent Reboot.
Her solution? A content grid featuring four categories: local real estate, national real estate, local and community, and personal interests. Local real estate information, for instance, could include a story about a past client, local market statistics, or features of a particular neighborhood.
Lance advised agents to take a few hours and photograph their favorite neighborhood, because photos tend to rank higher in Facebook news feeds.
“Find photos of things (that say) why you love to live where you do. If you take 30 photos, right there you have 30 days’ worth of content,” she said.